As part passion pitch and part celebration of the new executive team brought on to turn around this most iconic of guitar brands, we created a few ads and posted them online, which got the attention of one of their top executives. That conversation got us in the door which led to more more conversation and more ads, that you can see by scrolling down through this gallery.
Logo for Taylor Street Coffee & Tea, a new family owned and operated coffee shop located in Nashville’s urban neighborhood of Germantown.
Rebrand pitch for Stringjoy, a local manufacturer of strings for electric, acoustic and bass guitars. We presented concepts for packaging and a brand new logo, featuring a mark that doubles as an S and the ball-end of a string, along with an updated color palette and simple, strong and sophisticated design.
This transforms the identity of the brand and raises its quality level to be appropriate for the strings they produce. Scroll down to the last image in this gallery to see what their current logo and packaging looks like.
This book makes the Bible come alive to readers in a personal and meaningful way, by revealing the hearts of well known biblical characters in ways readers can relate to. We decided the cover needed to reveal part of the Bible as well, with bold and beautiful typography throughout.
Hardcover book, dust jacket and end sheets design for B&H Publishing, by our pastor, friend and author Scott Patty, of Grace Community Church, in Brentwood, Tennessee.
As part of a year-long celebration of the 25th Anniversary of Grace Community Church, we were asked to create a new series of banners for their chapel, featuring vibrant mosaics, that contained messaging which followed certain events of the church calendar.
McPherson Guitars commissioned us to design and illustrate the art for a super high-end, very limited-edition of acoustic guitars, called The Four Seasons. Each of the four guitars represented a season of the year and the fretboard designs carried the theme for each guitar. There were only one of each guitar made.
Our good friends at Zondervan contacted us about illustrating some Bible verses for the Beautiful Word Bible, which contains over 500 illustrated verses inside. Not only did we do 112 of the 500+ verses for the interior, but we also designed the cover and the divider pages.
No Is a Beautiful Word is a book for people whose life feels overloaded. They need help to navigate the chaos that life provides on a daily basis. We decided to take a literal approach to the title, with giant, beautiful type for the word No, as well as the other type. Turns out that no IS a beautiful word.
Rebrand elements consisting of the logo and packaging design for a family owned company outside of Nashville, with a great line-up of grilling sauces at its core. Scroll down to see the former look of their packaging.
The logo here is an M, which stands for marriage, as well as two people holding hands, to express their same-sex marriage. The book helps equip pastors and church leaders to minister to couples in same-sex marriages, as well as the people impacted by those unions.
Our friends at Zondervan hired us to design this Bible package that presents the Bible in “real time” with it set in an innovative, new, chronologically-based format.
Rebrand pitch for Elixir Strings, one of the leading manufacturers of strings for guitar, bass, mandolin and banjo. In addition to the logo, we presented concepts for packaging, advertising and social media. The new logo has an all-new corporate color palette of metallic charcoal and copper, which along with the package, advertising and social media, raise the sophistication of the brand to be on the same high level as the products they produce.
Our friend and author David Atchison hired us to design the cover and interior for this book, which is about pursuing excellence, integrity and faith in the marketplace. Since he self-published this, we also helped him source materials and vendors for every step of the project, to assure the highest level of product possible.
LifeWay commissioned us to illustrate a special collage to celebrate their 20th anniversary of being in a publishing partnership with author and speaker Beth Moore. All of the art represented in the flowers come from various Beth Moore Bible study covers.
Rebrand for AllParts, one of the leading manufacturers of spare parts for guitars, basses and amplifiers. In addition to the logo, we presented concepts for their packaging, website and business card, to give them a glimpse of how their new brand identity would carry across all platforms of their business. The goal behind the rebrand was to elevate AllParts’ identity to look like the market leader that they are for their industry, and give their packaging and corporate presence a look and feel that is on par with the products that they produce.
Our friends at Walk Bike Nashville hired us for the 2nd year in a row to design their annual report. We came up with the idea of using city signage for the design theme and carried it out from cover to cover.
Our friends at Zondervan hired us to do this super fun cover for a book about the freeing power of authentic grace. The cover art, which is completely hand-drawn, takes its inspiration from old show posters and medicine packaging from the late 1800’s to early 1900’s.
Baker Storey McDonald Properties is a local commercial and retail real estate firm. Since there are three principal partners in the firm, we came up with a mark that represents each partner, using different colored bars and rings that symbolize different areas of expertise and strength within the company.
In the Kitchen with Grandma is a sweet cookbook that also includes life lessons and other teachings to connect kids with their grandmother in the kitchen. We love this illustration and this project, because we love grandparents and the memories that we have with ours.
Our friends at Thomas Nelson hired us for this fun fiction book cover. Swipe follows three kids caught in the middle of a conflict in a dystopian society. It won a Gold Addy Award here in the local design district.
Proposed logo for Way-FM, a nationwide network of Christian Radio stations.
This book is a devotional and musical journey through Psalm 119 of the Bible, so we created a journey on the cover from a music staff, that winds itself all over the front cover, over the spine and onto the back cover.
Wild and Free is a book about finding freedom for women from the things in life that holds them back, and embracing freedom to step into the wild and holy call of God in their lives. The client chose a different cover than this one, but we love this so much that we have to share it with the world.
Our friends at Upper Room Books hired us to design the cover for this book that’s about interacting with the stories and sayings in scripture that people don’t understand, and provides practical tools which encourage writing and a deeper exploration of the Bible.
OneStage is a startup non-profit organization, that provides leadership training and personal development for students of different cultures, through live music events. In addition to the logo, we also provided some brand messaging and initial guidance and consulting for their website.
This year-long, through-the-Bible memory journal contains a reading for each day, plus a short insight into each book of the Bible. Since the Bible starts with Genesis, we illustrated an apple on a beautiful tree to represent the beginning, in the Garden of Eden.
Our friends at B&H Publishing hired us to design the package for The Military Families Bible, which is designed for those loved ones left back home, and is loaded with features of hope and encouragement for them.
Our friends at Baker Books hired us to illustrate the cover for this book which addresses the fears that women face, and helps them live their lives with passion, freedom and purpose. This concept of the empty bird cage perfectly symbolized that.
A Woman’s Battle for Grace is about a woman’s daily fight for Grace, as they deal with issues like guilt, self-condemnation, pride and other enemies thrown at them each day.
We love the idea of the fish for this topic—going against the current and facing the enemies that keep one from living in Grace, to claim the true prize and victory in life that awaits.
Jump is a powerful guide to becoming a person of compassion, reconciliation, and transformation in our world. The background text is actual content from one of the book’s chapters. This cover has been featured in the Design:Type design annual.
We created the branding for this start-up corporate consulting business, which helps people and companies align their lives and priorities to succeed in life, personally and professionally. In addition to the logo, we also created the corporate identity elements.
This is a collection of several projects of ours that include our custom hand-lettering. Scroll down to see all of the examples. If you do not see something you are interested in having for your next project, contact us and we will be happy to send examples to you of other styles we can do.
We created this logo to help launch a start-up record label here in Nashville. It has been featured in multiple design and logo annuals and also won an Addy Award.
Logo for local photographer.
Our friends at LifeWay hired us to design this catalog from cover to cover, which focused on a different aspect of ministry in each issue, thus allowing us to do a different custom woodcut illustration for each one. Here we have the illustrations by themselves, and the finished covers that each appeared on. Scroll down to see all the illustrations and covers.
Brand Identity for a local accounting firm who specializes in customizing their services to perfectly fit the clients needs, based on size of company and services requested. In addition to the logo, we did messaging for the client, crafting the Custom Service, Perfect Fit positioning statement for them, that is a part of all corporate identity assets which we also designed.
Brand Identity for a local startup music publishing company. In addition to the logo, we also designed the company’s business cards and other corporate identity elements.