Our friend Zac Childs, a well-known guitar tech and gear aficionado, hired us to brand his new YouTube Channel, which is an extension of his column for Vintage Guitar Magazine. Zac loves all things vintage gear wise, so that became the direction we steered the brand identity, with a vintage tv/talk bubble mark and a vintage color palette. We also crafted the tagline that appears on all social media headers, as shown below. In addition to his brand identity, we have created a line of merchandise, starting with t-shirts, as shown below.